Winning

May 06, 2020

Winning

I have a quick public service announcement for you this week – Mother’s Day is Sunday. If you are like most Americans you are shopping online for gifts, flowers, and candy. Remember to check the shipping cutoff time so your gift arrives on schedule. We don’t want to keep mom waiting.

We have noticed an increase of 67% in online purchases through the month of April. Due to this shift businesses have made the move to making online purchasing available to their clients. Have you been supporting your local businesses by using these online opportunities?

One of the best ways to increase sales on your website is to show that you are an expert in your field. Relating to your customers through your marketing efforts is more important now that we’re making more online purchases.

Three quick statistics for you,

1. 70% of Youtube viewers trust Youtube creators more than other celebrities.
2. 43% of Americans get their news from Facebook.
3. Word-of-mouth generates twice as many sales as direct advertising.

Becoming aware of the digital push that is out there allows us to recognize the difference between those that are participating in social media marketing and those that are WINNING in social media marketing. I threw in the third statistic because we are slowly moving back to work and will eventually be able to congregate again. I know your mother will brag about you, but who is going to be talking about your business when they are standing two feet, six feet, or ten feet away from your next customer?